Asda has become the first supermarketgroup in the UK to sell Bollywood films .Classic movies from India’s largest film production industry went on sale at Asda stores nationwide on Saturday (March 27) from only £2. Asda’s stock includes modern hits such as Heroes for £7 – around half the normal retail price – and old classics, including seventies action flick Sholay – the most successful film in the history of Bollywoodand Indian cinema – for just £5.
Classics like Seventies tearjerker Sholay starring Bollywood heart-throb Amitabh Bachchan cost £5 while more modern releases including last year’s hit Heroes are £7 – around 50% cheaper than the usual price.
Asda, which was the first chain to launch an off-the-peg Asian clothes range for women and girls, said the Bollywood DVDs were down to customer demand.
The Walmart-owned retailer said the release of Bollywood DVDs was due to growing consumer demand, with successful Brit-Asian flicks like Slumdog Millionaire and Bend it Like Beckham helping to grow the appeal of Indian films in the UK.
Asda spokeswoman Noor Ali said: “Bollywood cinema is growing in popularity and is now enjoyed all over the world.”
“Now all our customers can have the ultimate Indian night in with a meal from one of our curry counters, Bombay mix and sweets.”
The Bollywood film industry is based in Mumbai, India, and is said to be worth around £22.3 billion, with over 800 movies produced each year.
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