The world’s two biggest film industries – Hollywood and the Indian Hindi language movie industry known as Bollywood – have come together for the first time to fight film piracy in India.Piracy has long been a problem in India, where hawkers sell illegally duplicated CDs and DVDs of popular Hindi movies for about $1. Internet piracy is also rampant as increasing broadband speeds allow faster downloads.
The scale is huge. A recent study put the losses of the Indian film industry in 2008 due to infringement of copyright laws at nearly $1 billion.
Now the Motion Picture Association of America and seven Indian companies say they will work together to stamp out piracy in India – one of the world’s biggest movie markets.”That is a very significant step to showing that all players are serious about fighting this problem collectively, everyone realizes, both the Hollywood and Bollywood studios realize this is a collective problem, and now we have to work collectively to solve the biggest challenge that we face together,” said Rajiv Dalal, who heads the Motion Picture Association’s office in India.
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